What’s What At The Baby Show London (Olympia) 2023

This weekend (21/22 October) sees the return of The Baby Show London, happening at The Olympia! Those who’ve followed the blog for a while will know that we have visited The Baby Show London at the Excel in the past, but they also do one at Olympia! The organisers kindly invited us down for the show so we could share our must-visit brands and other show areas this weekend if you’re going!

Access to Olympia is surprisingly good! There’s parking onsite, or you can get the Overground, which wheelchair users will be pleased to hear is an option. Kensington Olympia has ramps on the platform and step-free access once off the train for those who choose this option.

Once inside, there’s no shortage of things to do! The buggy test track, changing area and feeding cafe are all back. Plenty of talks are happening across the weekend, ranging from feeding to dad chats, midwife talks and a talk from Rachel Fitz D on the 21st, who has helped me so much the last 3 or so years! A note on the feeding cafe: the food is now provided by Little Freddie, and most of the samples contain milk. From what I saw, they also don’t have any of their toddler range to try, so make sure you’ve got enough snacks for the day if you’ve got a toddler!

Must visit brands:

Must-visit brands for us this year include the following:

Lidl (N40)

If you didn’t know already, Lidl is the headline sponsor of The Baby Show, and their stand is great for tiring out toddlers with their rainbow tunnel with fun mirrors inside! They also have goody bags, including a money-off voucher and samples of their Lupilu nappies.

Ella Bella’s (M55)

One of our favourite brands for baby clothes and the brand that came to the the rescue when we had a sock emergency at The Baby Show Excel! We’ve picked up a gorgeous outfit for Christmas that can also be worn with other items, so keep an eye on our Instagram! 

Fraupow (J52) 

Although I’ve recently stopped breastfeeding after over 2 years of feeding Alice, it was great to see Fraupow exhibiting, as their wearable pumps were a godsend when I returned to work! 

Seraphine (M51)

A brand I grew to love whilst pregnant and breastfeeding Alice! One of their dresses was the one I wore for my assessment day as I was still breastfeeding Alice (I got the job!). The brand is loved by HRH The Princess Of Wales too!

Enabled2Parent (O101)

It was lovely to meet Sarah at The Baby Show and learn more about Enabled2Parent. Sarah set this charity up to offer advice, assessments and information to disabled parents, and I wish I’d known about the charity sooner! I’m looking forward to catching up with Sarah in the future. 

Kicks Count (Q73)

Kicks Count is a charity really close to my heart! Their advice and information was invaluable to me as someone who suffered frequent episodes of reduced movements during pregnancy! Kicks Count has a tombola on their stand, so be sure to visit and have a go! 

Steph, a white woman with brown hair is sat in her grey wheelchair wearing a blue and white dress smiling. One her lap is Alice, a small toddler with dark blonde hair wearing a light blue long sleeved top and grey leggings holding a teddy bear with a white top on. Behind them is the Kicks Count stand.

BioGaia UK (P66) 

BioGaia have probiotics for the entire family! I’ve been looking for probiotics for Alice for a while. However, most are manufactured using soya oil, which Alice is allergic to! Luckily, BioGaia use sunflower and rapeseed oils, making their products Alice safe! They also have a rather cute mascot that Alice kept giving cuddles to! 

Alice, a small white toddler with dark blonde hair is wearing grey leggings and a light blue longed sleeved top. She is facing away from the camera cuddling a yellow mascot.

Bibinee Dolls (P101) 

I saw Bibenee Dolls back at the Excel in March and brought matching dolls for Alice and one of her cousins. This brand is so important for representation, and their products are super high quality, so be sure to go and visit! 

Are you off to The Baby Show this weekend? Let us know your favourite moments in the comments! 

This blog post is part of a paid partnership with The Baby Show and its organisers.

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