What’s On At The Baby Show London ExCel 2024

If you’ve followed the blog for a while, you’ll know we’re massive fans of The Baby Show. This weekend (2nd/3rd March) sees the return of The Baby Show With Lidl GB London at the ExCel. We went down to the show to see what’s new and hunt out the top products and brands exhibiting at this weekend’s show. 

Steph, a white intersex woman with brown hair is wearing a black dress and black cardigan. She is sat in her silver and black wheelchair with Alice, a small white toddler with dark blonde hair wearing a white and black polkadot top and red trousers sat on her lap.

All-time favourites like the buggy test track, baby changing area and baby feeding cafe are back again at The Baby Show. This year, the products in the baby feeding cafe are from Lidl’s Lupilu range, which is excellent as it means you can try out more than just the nappies and wipes that Lidl sell. The pouches at the baby feeding cafe are dairy and soya-free too, which is great if your little one has allergies like Alice! As always, lots of talks are happening across the weekend, so be sure to check your show guide for ones that may be of interest! Toddler Town Company are also at The Baby Show this weekend with their soft play, so be sure to check it out! 

Access wise, The Baby Show London ExCel is, in my opinion, the more accessible of the two locations that The Baby Show London uses across the year (the other being Olympia). There are plenty of ways to get to The Baby Show at ExCel, including by car, where you’ll find plenty of parking! Note that parking is no longer free for blue badge holders at the ExCel!  

If you prefer to avoid driving in London. ExCel is easily reachable by public transport. Not only is The ExCel well served by the DLR and Elizabeth Line, with both Custom House and Prince Regent in easy reach. If you’re coming from central London, take the Jubilee line to North Greenwich and take the Emirates cable car across The Thames for a scenic view of London. If you prefer something else to the tube, take the Uber Boat from central London to North Greenwich for a different view of London. 

Once inside, the ExCel has plenty of accessible toilets and a changing places facility onsite, making it one of the more accessible and inclusive baby shows on the 2024 calendar! 

Brands to Visit: 

My 1st Years (L10)

My 1st Years offer a range of personalised products, including wooden toys, blankets, clothes and more! If you don’t yet know the baby’s name, My 1st Years can personalise the products with their surname instead, still making it a unique gift whilst giving the parents the potential to keep the product for future children. 

Seraphine (E62, F70)

Seraphine was my go-to brand during pregnancy and breast/chestfeeding with Alice and will always have a special place in my heart. When I interviewed for my current day job, it was one of their top and dress sets that I wore as I was still breast/chestfeeding. I also wore it to the in-touch day I had and several times at work when taking Alice in. I also still happen to have all of my Seraphine dresses! 

However, one of the biggest launches happening at the Seraphine stand is the launch of their game-changing Seraphine CARIPOD! As a wheelchair user, this is something I wish was on the market when Alice was first born, as the carrier we were using didn’t feel safe when she got bigger. We tried the Seraphine CARIPOD together on the stand, and I can confidently say I’ve never felt safer with Alice on me, even being able to push around and bring the front castors up whilst testing it out! We’re hoping to be able to do a full review on the Seraphine CARIPOD soon so keep an eye out! 

Steph, a white intersex woman with brown hair is wearing a black dress and black cardigan. She is sat in her silver and black wheelchair with Alice, a small white toddler with dark blonde hair wearing a white and black polkadot top and red trousers sat on her lap. Around Alice and Steph is an animal print themed carrier on with all the buckles at the front.

Ella Bella’s (D50)

Ella Bella’s are back at The Baby Show London with their range of baby clothes and accessories! They also have a store in Lakeside featuring more of their range and sizes for toddlers, and we’re looking forward to popping in there when we next go to Lakeside! 

Lidl GB (R31)

Lidl is the main sponsor for The Baby Show, and whilst you can try their products from the Lupilu range in the changing area and baby feeding cafe, they’ve also got bundle offers, money-off vouchers and more at their stand! 

Medela (L19)

With Alice being ex-NICU, Medela has been a brand we’ve used since day one, and it was lovely to catch up with some of the team! I got on so well with the Medela pump in hospital that I ended up buying a swing maxi for home in the days before wearable pumps became more mainstream. Medela now do their own wearing pump called Freestyle, so be sure to pop by! 

Start-Rite (E60)

The proper footwear at the right time is essential for growing feet, and Start-Rite are keen to spread that message with their range of shoes from pre-walkers to those starting school and beyond! They have some of the range on stand so make sure you pop by! 

Luxury Family Hotels (F31)

Luxury Family Hotels are running a giveaway at The Baby Show this year! If you haven’t heard of them, they have a range of family-friendly luxury hotels because who said travel stops when you have kids!? 

Fusion Allergy (G69) 

Hidden under their corporate name of Scope Eye Care in the show guide, which may confuse some, Fusion Allergy is back with their medication-free allergy range, including wipes, eye drops and other products! We’ve picked up a couple of products for both Alice and I to try, so keep an eye out for future reviews!

Lovevery (B50)

If you’re like us and a big fan of wooden toys that aid development and want something that will help you on your Montessori parenting journey, look no further than Lovevery’s subscription boxes! The boxes are appropriate, and Lovevery also offers a service specifically for disabled children or those who need age-adjusted boxes due to prematurity. Alice loved spending time on their stand, and we’ll be looking at the boxes for her! 

Alice, a small white toddler with dark blonde hair wearing a white and black polkadot top and red trousers stands at a wooden table with several colourful wooden toys on. She is playing with the wooden boats. The photo is taken from above.

Are you off to The Baby Show this weekend? Let us know your favourite moments and brands in the comments! 

This blog post is part of a paid partnership with The Baby Show and its organisers.

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Everything You Need To Know About The Baby Show 2023!

It seems like only yesterday that it was the end of The Baby Show at ExCel London 2022. Still, precisely a year later, it’s back and better than ever at ExCel! We’ve been lucky enough to be invited down for the weekend to share the lowdown on what’s what at The Baby Show 2023! 

Getting to the show!

There are plenty of ways to get to The Baby Show at ExCel! New for 2023 is that parking is now free for blue badge holders, so for us taking the car was a no-brainer, especially as the collect-by-car service is back, allowing you to shop until you drop! This is also great for disabled people, as it makes the show that bit more accessible!

If you prefer to avoid driving in London. ExCel is easily reachable by public transport. Not only is The ExCel well served by the DLR and Elizabeth Line, with both Custom House and Prince Regent in easy reach. If you’re coming from central London, take the Jubilee line to North Greenwich and take the Emirates cable car across The Thames for £3 each way (under 5’s free) on the production of tickets or the email to show that you’re going to ExCel London for the event. If you don’t fancy the tube, take the Uber Boat from central London to North Greenwich for a different view of London. 

At The Show!

Once you’re inside The Baby Show, there is much to discover! The Made For Mums testing track is back, so you can try out different pushchairs. In addition, there are various must-visit areas, including the baby changing area sponsored by Lidl, which features free wipes, nappies and other products from their Lupilu range. The baby feeding cafe is back with allergy-friendly baby food samples from For Aisha. I highly suggest trying this brand if your little one is allergic to dairy, soy or egg – Alice loves their meals when I need to throw on something quick! You can pick up a range of samples to take home with you too! The cafe also has a quiet breastfeeding area for more privacy, with rocking chairs and breast pads available! 

Must-Visit Brands!

Nearly all the brands at The Baby Show offer discounts and special show-only bundles, no matter their size. We have used some of the brands personally already, and some we’ve only just discovered at The Baby Show! 

MAM Baby: 

Although Alice is breast/chestfed, we use a range of MAM products, including the soothers (their night range glow in the dark, making finding soothers so much easier in the wee hours) and the bottles when Alice has expressed milk. There are offers and bundles on near enough their entire range! 

Munchkin & Bear: 

We’ve been using our Munchkin & Bear playmats for almost a year after discovering this brand at The Baby Show last year! With me being a wheelchair user, we needed a tough mat that could be easily stored or take a good bashing from the constant rolling over. It also has been a lifesaver when Alice has had seizures at home, as our mats have cushioned many a tumble! In addition, Munchkin & Bear have recently launched a toy range, so Alice has fun picking some toys to take home with her! 

Ella Bella’s: This gorgeous brand came to the rescue when Alice had a sock emergency at The Baby Show last year! It was great to see them back for this year with their range of baby clothes! 

Hotmilk: At almost 19 months, Alice is still breastfeeding, so I still need nursing bras! Hotmilk offers lovely bras from various ranges they’ve created, including a range with magnetic clips. These are great for people like me whose joints mean gripping the classic style clips is almost impossible! I will be purchasing some of the range on the last day (tomorrow!) to review, so do look out for it! 

We’ll be exploring and discussing many more brands on the blog off the back of The Baby Show 2023. Still, if you’re going for the final day on Sunday (Tomorrow at the time of writing this post!), we’ll see you there! 

This blog post is part of a paid partnership with The Baby Show and its organisers. 

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The Lowdown On Baby Show London 2022

I can’t believe we’re actually saying this, but The Baby Show is finally back as an actual event in London this weekend at ExCel! No longer are we tuning into virtual talks from the comfort of home, as we can now try out products once again for ourselves before committing to buy! With Alex flying today, my dad came with Alice and me for the trip to London so we could give you the lowdown on what to expect at The Baby Show this weekend. 

Getting to the show: 

The best way to The Baby Show is by public transport. Not only is The ExCel well served by the DLR, with both Custom House and Prince Regent in easy reach. If you’re coming from central London, take the Jubilee line to North Greenwich and take the Emirates cable car across The Thames for £3 each way (under 5’s free) on the production of tickets or the email to show that you’re going to ExCel London for the event. If you don’t fancy the tube, take the Uber Boat from central London to North Greenwich instead for a different view of London. It’s incredible to compare the sights from the river and then the cable car either before or after, and Alice loved her first boat ride! 

Steph, a white woman with her brown and blonde hair in a ponytail is sat down wearing a blue jumper whilst holding Alice, a white baby with brown hair who is wearing a cream pram suit who is fascinated by the view. They are on the cable car going across the Thames!
On the cable car!

If you do need to drive in, the ExCel has plenty of car parking, and you can even drop your bags and pick them up when ready to leave. However you decide to travel, don’t forget to download your COVID pass before you make your way to the show, as you’ll need this to gain entry. 

At The Show

Once you’re inside The Baby Show, there is a lot to discover! The Made For Mums testing track is back, so you can try out different pushchairs. In addition, there are various other must-visit areas, including the baby changing area sponsored by Lidl, which features free wipes, nappies and other products from their Lupilu range. There’s also the baby feeding cafe with baby food samples from For Aisha. If your little one is allergic to dairy, soy or egg, I highly suggest trying this brand. You can pick up a range of samples to take home with you too! We will be trying out this brand with Alice, so keep an eye out on our Instagram to see how we get on. For Aisha are also running a competition on their stand, which can be found at C50! The cafe also has a quiet breastfeeding area for more privacy. 

Steph, a white woman with her brown and blonde hair in a ponytail is sat in her wheelchair wearing a blue jumper, black trousers and hand splints whilst holding Alice, a white baby with brown hair who is wearing a dark blue floral top with light blue jeans. Behind them is a green tent with a large grey cuddly toy by it. Behind on the wall is a false window with pink curtains.
Inside the changing area
A photo of a baby foodprep area with microwave, prep machine, bottle warmer and cups with pink and purple spoons in. Above is a shelf with various coloured bowls and pouches containing meals for babies.
Baby feeding cafe featuring For Aisha meals and pouches!

Must-Visit Brands

Nearly all of the brands at The Baby Show are offering discounts and doing special show only bundles no matter their size. We have used some of the brands personally already, and some we’ve only just discovered at The Baby Show, but we will be ordering if we haven’t already brought from those brands. 

MAM Baby (B72): 

Although Alice is breast/chestfed, we use a range of MAM products, including the soothers (their night range glow in the dark, making finding soothers so much easier in the wee hours) and the bottles when Alice has expressed milk. There are some fantastic show offers, including soothers from £4.50, Bottle accessories from £4.50 and huge savings on pumps. MAM is also offering 1 to 1 appointments with their experts at the show. 

Photo of various MAM soothers and dummy clips on their stand.
Soothers on the MAM Baby stand

Muchkin & Bear (C44): 

We’ve been looking at playmats for a few weeks now as Alice is starting the outgrow the play gym. Being a wheelchair user, we need a tough mat that can be easily stored or take a good bashing from the constant rolling over and, of course, is suitable for Alice! We got to try the large mat at the show, and Alice absolutely adored it. We just need to decide which colour combination we want (the mats are doubled sided), and then we’ll be ordering over the weekend! 

Alice, a white baby with brown hair wearing a dark blue long sleeved top with floral patterning on is laying on her tummy whilst holing her head up on a grey and cream striped play mat. In front of Alice is a bright green toy with a blue tree on.
Play time!

Snuz (E20, E50, E60, E80): If you have followed us for a while, then you’ll know Alice sleeps in a SnuzPod co-sleeper, and we use the Snuz Pouch and other products in the Snuz range. There are some fantastic offers over the show, including bundles with the SnuzPod.  

Ella Bella’s C41: When Alice had a sock emergency, this gorgeous brand came to the rescue! Not only did we leave with a pair of adorable socks with pom-poms on (they also do bow styles), we also picked up some booties that can tighten, making it more difficult for little ones to kick them off! 

photo of Alice, a white baby with brown hair who is wearing a dark blue floral top with light blue jeans and white socks with pom poms on being held by a person wearing a black leather jacket. They are on the cable car.
Alice showing off the pom pom socks!

Mima Accessories (B11): While Alice doesn’t like to keep headbands on (hence why we don’t have an extensive collection), that hasn’t stopped us from starting a hair accessories collection! We picked up 3 bows from their 3 for £5 bowl, and there are also other various offers on accessories from the brand. Mima Accessories happens to be the newest range from Mima Interiors, and products from the interiors range can also be found on their stand at The Baby Show. 

Cybex (E20, E50, E60, E80): Cybex again is a brand we’ve used from birth as Alice happens to have two of their infant carriers. Both the Aton m I-Size and Cloud Z I-Size infant carriers fit onto the Bugaboo Cameleon 3 pushchair for convenience via adapters. The L.S.P. side impact system on the car seats is also a big plus as it enhances little ones’ safety in the car. However, one feature that the Cloud z has over the Aton M is that it can lay flat in pram mode, something to consider if you’re likely to be doing many short trips using Uber or taxis. 

The Positive Birth Company (C39): Whilst we didn’t find out these lovelies were at the show until after we left, we had to give them a shoutout once we knew that they are indeed at The Baby Show this weekend! We were honoured to be part of their #ProudParent campaign last year, and the courses that The Positive Birth company offer are second to none! The Positive Birth Company also have an Amazon Alexa skill which I loved using during my pregnancy to relax and keep the positive vibes going when the going got tough! 

Some brands sadly aren’t at The Baby Show this time around. Bugaboo and Ergobaby are the two biggest ones that people will miss from the show. We use products from both of these brands, and they have features on some products which are extremely useful for disabled parents. It’s sad to not see them there, but hopefully, they’ll be back in the future! 

Are you going to The Baby Show this weekend? Share your favourite moments, brands and tips with others in the comments! 

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