If you’ve followed the blog for a while, you’ll know we’re massive fans of The Baby Show. This weekend (2nd/3rd March) sees the return of The Baby Show With Lidl GB London at the ExCel. We went down to the show to see what’s new and hunt out the top products and brands exhibiting at this weekend’s show.
All-time favourites like the buggy test track, baby changing area and baby feeding cafe are back again at The Baby Show. This year, the products in the baby feeding cafe are from Lidl’s Lupilu range, which is excellent as it means you can try out more than just the nappies and wipes that Lidl sell. The pouches at the baby feeding cafe are dairy and soya-free too, which is great if your little one has allergies like Alice! As always, lots of talks are happening across the weekend, so be sure to check your show guide for ones that may be of interest! Toddler Town Company are also at The Baby Show this weekend with their soft play, so be sure to check it out!
Access wise, The Baby Show London ExCel is, in my opinion, the more accessible of the two locations that The Baby Show London uses across the year (the other being Olympia). There are plenty of ways to get to The Baby Show at ExCel, including by car, where you’ll find plenty of parking! Note that parking is no longer free for blue badge holders at the ExCel!
If you prefer to avoid driving in London. ExCel is easily reachable by public transport. Not only is The ExCel well served by the DLR and Elizabeth Line, with both Custom House and Prince Regent in easy reach. If you’re coming from central London, take the Jubilee line to North Greenwich and take the Emirates cable car across The Thames for a scenic view of London. If you prefer something else to the tube, take the Uber Boat from central London to North Greenwich for a different view of London.
Once inside, the ExCel has plenty of accessible toilets and a changing places facility onsite, making it one of the more accessible and inclusive baby shows on the 2024 calendar!
Brands to Visit:
My 1st Years (L10)
My 1st Years offer a range of personalised products, including wooden toys, blankets, clothes and more! If you don’t yet know the baby’s name, My 1st Years can personalise the products with their surname instead, still making it a unique gift whilst giving the parents the potential to keep the product for future children.
Seraphine (E62, F70)
Seraphine was my go-to brand during pregnancy and breast/chestfeeding with Alice and will always have a special place in my heart. When I interviewed for my current day job, it was one of their top and dress sets that I wore as I was still breast/chestfeeding. I also wore it to the in-touch day I had and several times at work when taking Alice in. I also still happen to have all of my Seraphine dresses!
However, one of the biggest launches happening at the Seraphine stand is the launch of their game-changing Seraphine CARIPOD! As a wheelchair user, this is something I wish was on the market when Alice was first born, as the carrier we were using didn’t feel safe when she got bigger. We tried the Seraphine CARIPOD together on the stand, and I can confidently say I’ve never felt safer with Alice on me, even being able to push around and bring the front castors up whilst testing it out! We’re hoping to be able to do a full review on the Seraphine CARIPOD soon so keep an eye out!
Ella Bella’s (D50)
Ella Bella’s are back at The Baby Show London with their range of baby clothes and accessories! They also have a store in Lakeside featuring more of their range and sizes for toddlers, and we’re looking forward to popping in there when we next go to Lakeside!
Lidl GB (R31)
Lidl is the main sponsor for The Baby Show, and whilst you can try their products from the Lupilu range in the changing area and baby feeding cafe, they’ve also got bundle offers, money-off vouchers and more at their stand!
Medela (L19)
With Alice being ex-NICU, Medela has been a brand we’ve used since day one, and it was lovely to catch up with some of the team! I got on so well with the Medela pump in hospital that I ended up buying a swing maxi for home in the days before wearable pumps became more mainstream. Medela now do their own wearing pump called Freestyle, so be sure to pop by!
Start-Rite (E60)
The proper footwear at the right time is essential for growing feet, and Start-Rite are keen to spread that message with their range of shoes from pre-walkers to those starting school and beyond! They have some of the range on stand so make sure you pop by!
Luxury Family Hotels (F31)
Luxury Family Hotels are running a giveaway at The Baby Show this year! If you haven’t heard of them, they have a range of family-friendly luxury hotels because who said travel stops when you have kids!?
Fusion Allergy (G69)
Hidden under their corporate name of Scope Eye Care in the show guide, which may confuse some, Fusion Allergy is back with their medication-free allergy range, including wipes, eye drops and other products! We’ve picked up a couple of products for both Alice and I to try, so keep an eye out for future reviews!
Lovevery (B50)
If you’re like us and a big fan of wooden toys that aid development and want something that will help you on your Montessori parenting journey, look no further than Lovevery’s subscription boxes! The boxes are appropriate, and Lovevery also offers a service specifically for disabled children or those who need age-adjusted boxes due to prematurity. Alice loved spending time on their stand, and we’ll be looking at the boxes for her!
Are you off to The Baby Show this weekend? Let us know your favourite moments and brands in the comments!
This blog post is part of a paid partnership with The Baby Show and its organisers.
Family Of Wanderlusters 
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