The Lowdown On Baby Show London 2022

I can’t believe we’re actually saying this, but The Baby Show is finally back as an actual event in London this weekend at ExCel! No longer are we tuning into virtual talks from the comfort of home, as we can now try out products once again for ourselves before committing to buy! With Alex flying today, my dad came with Alice and me for the trip to London so we could give you the lowdown on what to expect at The Baby Show this weekend. 

Getting to the show: 

The best way to The Baby Show is by public transport. Not only is The ExCel well served by the DLR, with both Custom House and Prince Regent in easy reach. If you’re coming from central London, take the Jubilee line to North Greenwich and take the Emirates cable car across The Thames for £3 each way (under 5’s free) on the production of tickets or the email to show that you’re going to ExCel London for the event. If you don’t fancy the tube, take the Uber Boat from central London to North Greenwich instead for a different view of London. It’s incredible to compare the sights from the river and then the cable car either before or after, and Alice loved her first boat ride! 

Steph, a white woman with her brown and blonde hair in a ponytail is sat down wearing a blue jumper whilst holding Alice, a white baby with brown hair who is wearing a cream pram suit who is fascinated by the view. They are on the cable car going across the Thames!
On the cable car!

If you do need to drive in, the ExCel has plenty of car parking, and you can even drop your bags and pick them up when ready to leave. However you decide to travel, don’t forget to download your COVID pass before you make your way to the show, as you’ll need this to gain entry. 

At The Show

Once you’re inside The Baby Show, there is a lot to discover! The Made For Mums testing track is back, so you can try out different pushchairs. In addition, there are various other must-visit areas, including the baby changing area sponsored by Lidl, which features free wipes, nappies and other products from their Lupilu range. There’s also the baby feeding cafe with baby food samples from For Aisha. If your little one is allergic to dairy, soy or egg, I highly suggest trying this brand. You can pick up a range of samples to take home with you too! We will be trying out this brand with Alice, so keep an eye out on our Instagram to see how we get on. For Aisha are also running a competition on their stand, which can be found at C50! The cafe also has a quiet breastfeeding area for more privacy. 

Steph, a white woman with her brown and blonde hair in a ponytail is sat in her wheelchair wearing a blue jumper, black trousers and hand splints whilst holding Alice, a white baby with brown hair who is wearing a dark blue floral top with light blue jeans. Behind them is a green tent with a large grey cuddly toy by it. Behind on the wall is a false window with pink curtains.
Inside the changing area
A photo of a baby foodprep area with microwave, prep machine, bottle warmer and cups with pink and purple spoons in. Above is a shelf with various coloured bowls and pouches containing meals for babies.
Baby feeding cafe featuring For Aisha meals and pouches!

Must-Visit Brands

Nearly all of the brands at The Baby Show are offering discounts and doing special show only bundles no matter their size. We have used some of the brands personally already, and some we’ve only just discovered at The Baby Show, but we will be ordering if we haven’t already brought from those brands. 

MAM Baby (B72): 

Although Alice is breast/chestfed, we use a range of MAM products, including the soothers (their night range glow in the dark, making finding soothers so much easier in the wee hours) and the bottles when Alice has expressed milk. There are some fantastic show offers, including soothers from £4.50, Bottle accessories from £4.50 and huge savings on pumps. MAM is also offering 1 to 1 appointments with their experts at the show. 

Photo of various MAM soothers and dummy clips on their stand.
Soothers on the MAM Baby stand

Muchkin & Bear (C44): 

We’ve been looking at playmats for a few weeks now as Alice is starting the outgrow the play gym. Being a wheelchair user, we need a tough mat that can be easily stored or take a good bashing from the constant rolling over and, of course, is suitable for Alice! We got to try the large mat at the show, and Alice absolutely adored it. We just need to decide which colour combination we want (the mats are doubled sided), and then we’ll be ordering over the weekend! 

Alice, a white baby with brown hair wearing a dark blue long sleeved top with floral patterning on is laying on her tummy whilst holing her head up on a grey and cream striped play mat. In front of Alice is a bright green toy with a blue tree on.
Play time!

Snuz (E20, E50, E60, E80): If you have followed us for a while, then you’ll know Alice sleeps in a SnuzPod co-sleeper, and we use the Snuz Pouch and other products in the Snuz range. There are some fantastic offers over the show, including bundles with the SnuzPod.  

Ella Bella’s C41: When Alice had a sock emergency, this gorgeous brand came to the rescue! Not only did we leave with a pair of adorable socks with pom-poms on (they also do bow styles), we also picked up some booties that can tighten, making it more difficult for little ones to kick them off! 

photo of Alice, a white baby with brown hair who is wearing a dark blue floral top with light blue jeans and white socks with pom poms on being held by a person wearing a black leather jacket. They are on the cable car.
Alice showing off the pom pom socks!

Mima Accessories (B11): While Alice doesn’t like to keep headbands on (hence why we don’t have an extensive collection), that hasn’t stopped us from starting a hair accessories collection! We picked up 3 bows from their 3 for £5 bowl, and there are also other various offers on accessories from the brand. Mima Accessories happens to be the newest range from Mima Interiors, and products from the interiors range can also be found on their stand at The Baby Show. 

Cybex (E20, E50, E60, E80): Cybex again is a brand we’ve used from birth as Alice happens to have two of their infant carriers. Both the Aton m I-Size and Cloud Z I-Size infant carriers fit onto the Bugaboo Cameleon 3 pushchair for convenience via adapters. The L.S.P. side impact system on the car seats is also a big plus as it enhances little ones’ safety in the car. However, one feature that the Cloud z has over the Aton M is that it can lay flat in pram mode, something to consider if you’re likely to be doing many short trips using Uber or taxis. 

The Positive Birth Company (C39): Whilst we didn’t find out these lovelies were at the show until after we left, we had to give them a shoutout once we knew that they are indeed at The Baby Show this weekend! We were honoured to be part of their #ProudParent campaign last year, and the courses that The Positive Birth company offer are second to none! The Positive Birth Company also have an Amazon Alexa skill which I loved using during my pregnancy to relax and keep the positive vibes going when the going got tough! 

Some brands sadly aren’t at The Baby Show this time around. Bugaboo and Ergobaby are the two biggest ones that people will miss from the show. We use products from both of these brands, and they have features on some products which are extremely useful for disabled parents. It’s sad to not see them there, but hopefully, they’ll be back in the future! 

Are you going to The Baby Show this weekend? Share your favourite moments, brands and tips with others in the comments!